city of philadelphia increases non-tax revenue and has titan singing 'gimme shelter'
New York, December 31, 2010 – Titan, the largest Transit advertising sales company in North America has been awarded the City of Philadelphia Bus Shelter advertising contract in a competitive bid. The contract starts in January 2011.
Titan has been established in Philadelphia market since 2005 when it won the exclusive rights to sell SEPTA’s advertising. Since then it has added PATCO to its Philadelphia region roster and has substantially grown revenues across both. The company has also recently added to its street furniture business with the acquisition of Verizon’s New York City pay phone business earlier this year.
Vice President and General Manager Jeff Randazzo will manage selling the City of Philadelphia bus shelters from Titan’s Philadelphia offices.
“Winning the bus shelter contract in Philadelphia is a fantastic way to start the year,” said Don Allman, President and CEO of Titan. “We’ve always performed well in Philadelphia and we’re confident that we have the right mix of people and media to continue that success. Bus shelters will add an extra element of reach in the Philadelphia market and allow us to offer our clients some truly unique creative executions.”
“Titan won this contract in a competitive bidding environment. The City’s contract with Titan meets our goals of increasing non-tax revenue, improving the maintenance of bus shelters and providing opportunities minority and women owned sub-contractors. Titan’s success in the Philadelphia market and experience with street furniture in New York convinced us they would be the best partners to move forward with,” said Rina Cutler, Deputy Mayor for Transportation and Utilities.
The Philadelphia bus shelters are heavily concentrated in 244 locations throughout the city and have approximately 500 advertising faces. All of the locations have individual Eyes On measurements, a new, comprehensive measurement system designed to be used as a currency for the buying and selling of out of home media.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, telephone kiosks and street banners. It also leads the way in the development and successful introduction of market leading digital Out-of-Home platforms. Titan furnishes national and local clients with creative media solutions in North America’s top markets including New York, Los Angeles, Chicago, Philadelphia, Pittsburgh, Boston, San Francisco, New Jersey, Dallas, Seattle, Minneapolis/St. Paul, Pittsburgh and Canada.