Titan Renews CTA Contract In Competitive Bid
NEW YORK, December 10, 2009 - Titan has been awarded a new five-year contract to sell static and digital advertising on the Chicago Transit Authority's (CTA) system. Titan had won the previous CTA contract bid in 2007 and has been the exclusive advertising contractor since then.
The new five-year contract, which includes five additional one-year extension options, begins on January 1, 2010. The CTA's advertising is seen by 96 percent of the Chicago DMA.
"We are delighted to have retained the CTA contract in a highly competitive bid." said Don Allman, President and CEO of Titan. "Chicago is a vitally important market for us, and for our clients, and we feel we know it better than anyone else. Having the opportunity to continue to invest our energies and passion in the CTA's static and digital media for the next ten years is exciting."
"This win could not have come at a more opportune time," said Jorg Cieslok, Executive Vice President and General Manager, Chicago. "Coming out of an extremely challenging year, we have demonstrated dominance in Transit advertising and are looking forward to bringing many new business and creative selling opportunities to the CTA."
The CTA is the second largest public Transit system in the United States, serving 1.6 million passengers each weekday across its Bus and Rail network. Titan also sells the advertising on the Pace transit system, giving them dominance across the entire Chicago DMA.