Titan Teams Up With MySpace To Launch Global Digital Community Project
Companies Partner to Invite People to 'Step Up to the Mic' and Have Their Message Seen By Millions on Titan's Digital Screens
NEW YORK, October 12th, 2009 - If someone gave you a microphone and the whole world was listening, what would you say?
This is the premise of a three-week joint promotion beginning today between Titan and MySpace, called Step Up to the Mic. Using Titan's global network of digital Out-of-Home screens and the vocal power of MySpace's users in the U.S., U.K. and Ireland, the two companies will give people the opportunity to have their thoughts broadcast on more than 300 digital screens in New York, Chicago, Philadelphia, Dublin, London, Liverpool, Manchester, Edinburgh, Glasgow, Leeds and Birmingham.
To participate, visit the official Step Up to the Mic page on MySpace at www.myspace.com/stepuptothemic or at www.titan360.com and upload up to 50 characters of text and an image. Submitted messages will then be sent to Titan to broadcast on its screens enabling participants to share their thoughts, send family and friends wishes, and voice anything they want the world to know whether it be profound or throwaway. Additionally, celebrities and music artists will be invited to take part allowing them to promote their passion projects and communicate with fans. It his hoped that the project will act as a barometer of the mood of people and what they are passionate about right now.
"The convergence of social media and digital out-of-home advertising is actually happening as a result of Titan's partnership with MySpace." said Bill Apfelbaum, Chariman of Titan. "The ability to create and connect communities through Titan's digital signs located around the world and the ability for advertisers to interact with and connect with their target audiences on a real-time basis now exists. We are delighted to work with the social media trailblazers, MySpace, in revolutionizing our industry."
"MySpace has continuously provided our users with online and offline capabilities on a global level," said Angela Courtin, SVP of Marketing Entertainment and Content at MySpace. "The project with Titan reaffirms that offering by marrying the world of advertising with socialization and sharing. It enables our users to broadcast themselves in a creative and innovative manner, just as they do on the site."
Titan's digital screens are seen by a potential monthly audience of over 52 million globally.