Titan Celebrates Orange County Transportation Authority (OCTA) Renewal
New York, NY, July 26th, 2010– Titan has renewed its exclusive contract to sell the advertising on OCTA properties following an initial 5-year partnership. The new 5-year contract, won competitively, is based on an initial 3-year term, followed by two 1-year extensions. It begins September 1st 2011.
This win maintains the company’s Transit dominance in the Los Angeles and Orange County DMA. When combined with Titan’s other Transit Authority partnerships in the area: Long Beach Transit, Santa Monica Transit sales representation agreement (both secured in 2009 by Titan), as well as Los Angeles DOT, Titan reaches more people in Southern California that any other Transit media company.
Titan’s Southern California business is run by industry veteran, Frank Sandusky. “We’re proud and delighted to have won the rights to continue selling advertising on behalf of OCTA,” said Don Allman, President and CEO of Titan. “We, at Titan, are dedicated and committed to growing their revenue significantly over the life of this contract.”
Titan’s media reaches 95% of the Los Angeles and Orange County DMA, which taken together is the second largest DMA in the U.S.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks and street banners. It also leads the way in the development and successful introduction of market leading digital Outdoor platforms. Titan furnishes national and local clients with creative media solutions in the North America’s top markets including New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Seattle and Minneapolis/St. Paul and Canada.